adobe illustrator fonts that look like rock

In print media, your best opportunities to utilize fonts with an emotional impact are in the logo and the headline text, because these are the only times when emotion matters more than readability. These emotional values are much more important to the brand’s identity than legibility.

The font may not be very readable, but it carries an emotional weight to it and delivers a subconscious message of whimsy and nostalgia. So in the case of the Walt Disney logo, the six-year-olds in the audience aren’t actually reading every single letter, they’re looking at the entire word as a whole and applying meaning to the entirety of the logo. So why does a company like Disney actively market to six-year-olds using such a complicated, hard-to-read script font? It’s because of a psychological theory known as the Gestalt principles of design, which say that the brain tends not to focus on the individual pieces of a design, but rather applies a universal understanding to the design in its entirety. Even that first letter “D” looks more like a backwards letter “G.”ĭisney’s logo is instantly recognizable, but it’s also not especially readable. But ask the same child to identify the individual letters in that script font, and you’ve got a problem. How readers perceive fontsĬonsider the Walt Disney logo design-ask any six-year-old to identify the logo, and they’ll know exactly which business it belongs to. If you want to choose a font that generates an emotional connection between your audience and your design, you first have to understand the psychology of fonts. This is why a font like Comic Sans can be so hated by designers and yet so widely used because Comic Sans was designed to feel fun and playful, and that’s a tough emotion to resist. Just the act of looking at a certain font face can involuntarily stir up powerful emotions or instill a sense of nostalgia. We received several comments from readers who saw value in the fonts that we ridiculed or thought we had unfairly judged some of the fonts we selected.īut it’s something we should have expected-after all, that’s the power that fonts have on people. When we listed our choices for the worst fonts ever, we were surprised to find out that many of you disagreed with some of our selections.

Adobe illustrator fonts that look like rock